RAW Interior Design
Brand Strategy, Brand Identity, Rebranding
RAW Design
December 2025
Interior Design Studio
Where ideas take form through light, material, and clarity
RAW Interior Design is a UAE-based studio. As the studio evolved, the brand required a renewed identity that could reflect the full depth of its design philosophy.
The rebrand set out to retain the spirit of raw creative thinking while introducing a more refined visual system, one that communicates discipline, communication, and design intelligence.living.
The Idea
RAW Interior Design is a UAE-based studio working across residential, commercial, cultural, healthcare, and F&B environments, creating spaces defined by light, proportion, and material clarity.
As the studio evolved, the brand required a renewed identity that could reflect the full depth of its design philosophy, balancing creative exploration with technical precision. The original scribble-style mark captured spontaneity and raw creativity but lacked the structure and clarity that now define the studio’s practice.
The rebrand set out to retain the spirit of raw creative thinking while introducing a more refined visual system, one that communicates discipline, communication, and design intelligence.
The Mark
Every design process begins with a collection of ideas, which includes conversations, sketches, instincts, and possibilities. At RAW, these thoughts often start as scribbles: fluid, open, and exploratory.
The identity captures this journey. The scribble represents the collective ideas and creative energy shared between client and design team. Through process, dialogue, and expertise, RAW shapes these raw expressions into a clear, structured direction.
This transformation is represented through Morse code, a visual metaphor for translating ideas into precise signals, strategies, and execution.
